Shadi Samieifar is the founder of MyDrill, an independent global discovery and knowledge platform serving the drilling ecosystem, including drilling contractors, machinery and tooling manufacturers, equipment suppliers, and drilling-related software providers.

Shadi began her career as a mechanical engineer, later earning an MBA, and has spent more than 20 years working across engineering, business strategy, and digital transformation in complex, asset-intensive industries. Across these roles, she repeatedly encountered the same structural challenge: critical drilling capability exists across many actors in the value chain, yet it is difficult to see, compare, and understand as a system.

Technical expertise, specialised equipment, tooling innovation, software capability, and real-world experience are often fragmented across company websites, brochures, and informal networks. As a result, decision-makers struggle to form a clear picture of what is available, how components fit together, and which solutions are appropriate — particularly as AI and digital systems increasingly mediate discovery and decision-making.

Since 2017, Shadi has conducted pioneering research into blockchain applications, crowdsourcing, and internet trust, examining how distributed industry input can be combined with central coordination to create reliable, scalable knowledge systems. Her research focuses on a core problem that remains unresolved in most platforms: how to harness the power of the crowd without losing accuracy, accountability, or trust.

That research directly informed the design of MyDrill.