The Role of Associations in the Stewardship of Industry Knowledge in the AI Age
Board takeaway: Boards are under growing pressure to respond to AI without clear decisions to approve, tools to adopt, or boundaries to enforce. The risk is not technological failure, but loss of influence over how the industry is understood by governments, markets, and the public. The most stabilising response is not AI adoption, but reaffirming […]
MyDrill supplier member profile, Page 75 on December–January digital edition of Australasian Drilling
Better decisions in drilling start with better access to knowledge. In the December–January edition of Australasian Drilling, I profile MyDrill, a new platform designed to connect rigs, data and practical industry experience in one place. Founded by Shadi Samieifar, MyDrill was built to address a familiar problem across the sector. Valuable products, services and hard-won […]
Ethics on Autopilot: A Reflection on Free Will and How We Make Choices
Recently, I was reading @Olivier Sibony and Daniel Kahneman’s work on Noise — about how our judgments are shaped by patterns we don’t even notice. It made me wonder: what if the same thing happens in our moral life too? We often imagine that ethics is about conscious choice — that we decide, moment by […]
Reputation Management in the AI Age: Why Every Drilling Company Needs a Digital Strategy Now
AI Will Misunderstand You — And If AI Misunderstands You, Clients Will Too There is a new reality in marketing and reputation management in 2025: AI is now the first reader of your business. Before a human ever sees your website or capability statement, AI systems are already: scanning your PDFs interpreting your services summarising […]
When Industry Experience Meets AI Theory
Why Responsible Knowledge Design and Responsible AI Converge For most of my journey building MyDrill, artificial intelligence was not the starting point. The platform began from a much more practical discomfort: the way real industry capability, experience, and judgment were being reduced online to marketing language, directories, and keywords that didn’t reflect how decisions are […]
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